marketing communication services

We can take care of all or part of your marketing communication needs. Services can be engaged on either a per project or a short-term (3 months minimum) retainer basis. Detailed below is a summary of the services we offer.

product/service launch campaigns

For products or service launches, we can manage your campaign starting with a comprehensive and innovative campaign strategy designed to meet your budget that once agreed with yourselves, we will follow through and implement.

press releases

Our affordable press release service gives you the option to either let us write your press release for you to send, or we write and distribute the release to a targeted media list using our own database. We offer a range of affordable Press Release Packages, from a single press release to a multiple release campaign.

press office

Our press office service responds to and manages all press enquiries on your behalf. We also actively look for relevant media opportunities and ways to publicise your products.

product placements

We will find ways to show your products in a way not normally perceived as advertising. Examples of this are competitions, appearances of brands/clients on television, product reviews, and reader promotions.

copy creation

Getting your message across in a creative and concise manner is a key factor for any marketing campaign to succeed. Cloverleaf has the necessary skills and experience to produce creative copy for promotional material suited to your audience. The type of copy we produce ranges from:

Editorials — An editorial is a great way to promote your product or service, and because an editorial is not an advertisement, it does indicate the magazine’s endorsement of your business activity when they include it in their publication or on their website.

Newsletters — A useful way to stay in touch with your client base. Newsletters are great vehicles to tell customers company news such as new products and services that may be relevant to them.

Brochures & catalogues — Let us write original copy for your products brochures; from accurate descriptions of services, through to short and snappy descriptions of products for a catalogue.

Press Releases — If your company has something newsworthy to announce, a well written press release is required to relay your news to the media.

Adverts & Advertorial Copy — Creative copy for adverts and advertorials.

Customer Case Studies — A case study on you or a success story about one of your clients can be a good way to grab media attention, and a handy sales tools for potential new customers.

Website Copy — Copy for your virtual shop window to your products and services.

advertising

Let us take care of all or part of your advertising needs, from drawing up an advertising schedule and negotiating the best rates, through to creating punchy advertising copy, and liaising with our or your preferred designers to produce your advert.

Still not sure what your business needs? We can put together a package to best suit your business and your budget. Please contact us for a quotation.